How to Write a Script for Your Video - With and Without AI

For many business owners, the hardest part of an About video isn’t the camera.

It’s the words.

Not because they don’t know their business,
but because they suddenly feel pressure to say everything at once.

Mission.
Experience.
Values.
Services.
Credibility.

That’s how About videos turn into long, unfocused monologues that feel stiff on camera.

The goal of an About video isn’t to say everything.
It’s to say the right things clearly.

A good place to start is simple.

Open a document.
Set a timer for ten or fifteen minutes.
And write everything you want to say.

Don’t edit yet.
Don’t worry about structure.
Don’t worry about length.

Just get it out of your head and onto the page.

This first pass is not a script.
It’s a brain dump.

Once everything is written, step away for a bit.
Then come back and start cutting.

Go line by line and ask one question:

“Does this actually help someone understand us better?”

If the answer is no, delete it.
If it’s nice but not necessary, delete it.
If it sounds impressive but unclear, delete it.

Most strong About scripts get shorter before they get better.

After that, think about perception.

Not what you want to say,
but how you want to feel to the person watching.

Friendly and approachable.
Calm and confident.
Highly knowledgeable.
Casual and conversational.

You don’t need to be everything.

Pick one or two qualities and let them guide the language.

A friendly brand might use simpler sentences and everyday words.
A highly technical brand might slow the pace and be more precise.
Neither is better. They just need to be intentional.

Now comes a step many people skip.

Practice out loud.

Read the script into your phone.
Play it back.
Listen carefully.

You’ll hear problems immediately.

Sentences that are too long.
Phrases you would never actually say.
Moments where you run out of breath or sound flat.

This isn’t about memorizing.
It’s about shaping language that feels natural when spoken.

Rewrite based on what you hear, not what looks good on the page.

This is also where AI can be helpful,
if you use it correctly.

AI should not write your About video from scratch.

If you start there, it will almost always sound generic.
Because it has no idea how you talk.

A better approach is to bring AI in after you’ve written your own draft.

Use it as an editor, not an author.

Some practical prompt ideas:

“Rewrite this to sound more conversational, like spoken language.”
“Shorten this without removing the core message.”
“Adjust the tone to feel more friendly and relaxed.”
“Reduce marketing language and simplify the wording.”
“Rewrite this using shorter sentences and a calmer pace.”

You can also prompt for personal habits.

“Rewrite this using simpler words and fewer adjectives.”
“Make this sound like someone explaining it to a client, not pitching.”
“Adjust this so it feels confident but not salesy.”

Then read the result out loud again.

If it doesn’t sound like you, don’t use it.

Go back.
Adjust the prompt.
Refine the language.

This is normal.
The first AI response is rarely the best one.

AI works best when you already know what you’re trying to say and how you want to sound. It’s there to smooth edges, not define your identity.

One last mindset shift that helps.

Your About video is not a performance.

It’s a conversation someone happens to be listening to.

You don’t need perfect delivery.
You don’t need fancy language.
You don’t need to cover everything.

You just need to be clear, honest, and recognizable.

If you watch your video and think,
“Yeah, that sounds like me,”

you’ve done it right.

At Bluejay, we often help clients shape these scripts before filming, because the camera only amplifies what’s already there. A clear, natural script makes everything else easier, including delivery, editing, and trust.